{"id":4525,"date":"2021-07-09T13:37:34","date_gmt":"2021-07-09T10:37:34","guid":{"rendered":"http:\/\/www.levelfamous.com\/?p=4525"},"modified":"2021-07-09T13:41:08","modified_gmt":"2021-07-09T10:41:08","slug":"loreal-%d0%bf%d1%80%d0%b5%d0%b4%d1%81%d1%82%d0%b0%d0%b2%d1%8f-%d0%bf%d1%8a%d1%80%d0%b2%d0%b0%d1%82%d0%b0-%d0%ba%d0%be%d0%b7%d0%bc%d0%b5%d1%82%d0%b8%d1%87%d0%bd%d0%b0-%d0%b1%d1%83%d1%82%d0%b8","status":"publish","type":"post","link":"http:\/\/www.levelfamous.com\/?p=4525","title":{"rendered":"L\u2019OR\u00c9AL \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u044f \u043f\u044a\u0440\u0432\u0430\u0442\u0430 \u043a\u043e\u0437\u043c\u0435\u0442\u0438\u0447\u043d\u0430 \u0431\u0443\u0442\u0438\u043b\u043a\u0430 \u0432 \u0441\u0432\u0435\u0442\u0430, \u043d\u0430\u043f\u0440\u0430\u0432\u0435\u043d\u0430 \u043e\u0442 \u0440\u0435\u0446\u0438\u043a\u043b\u0438\u0440\u0443\u0435\u043c\u0430 \u043f\u043b\u0430\u0441\u0442\u043c\u0430\u0441\u0430"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\u0413\u043b\u043e\u0431\u0430\u043b\u043d\u0438\u044f\u0442 \u043a\u043e\u0437\u043c\u0435\u0442\u0438\u0447\u0435\u043d \u043b\u0438\u0434\u0435\u0440 <strong>L\u2019Or\u00e9al<\/strong> <strong>\u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u0438<\/strong><strong> \u043f\u044a\u0440\u0432\u0430\u0442\u0430 \u0432 \u0441\u0432\u0435\u0442\u0430 \u043a\u043e\u0437\u043c\u0435\u0442\u0438\u0447\u043d\u0430 \u0431\u0443\u0442\u0438\u043b\u043a\u0430, \u0438\u0437\u0440\u0430\u0431\u043e\u0442\u0435\u043d\u0430 \u043e\u0442 \u0431\u0435\u0437\u043a\u0440\u0430\u0439\u043d\u043e \u0440\u0435\u0446\u0438\u043a\u043b\u0438\u0440\u0443\u0435\u043c\u0430 \u043f\u043b\u0430\u0441\u0442\u043c\u0430\u0441\u0430<\/strong>. \u0423\u043d\u0438\u043a\u0430\u043b\u043d\u0430\u0442\u0430 \u043e\u043f\u0430\u043a\u043e\u0432\u043a\u0430 \u0435 \u043d\u0430\u043f\u0440\u0430\u0432\u0435\u043d\u0430 \u0441 \u043f\u043e\u043c\u043e\u0449\u0442\u0430 \u043d\u0430 \u0440\u0435\u0432\u043e\u043b\u044e\u0446\u0438\u043e\u043d\u043d\u0430 \u0435\u043d\u0437\u0438\u043c\u043d\u0430 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u044f \u0437\u0430 \u0440\u0435\u0446\u0438\u043a\u043b\u0438\u0440\u0430\u043d\u0435 \u043d\u0430 \u0438\u043d\u043e\u0432\u0430\u0442\u0438\u0432\u043d\u0430\u0442\u0430 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f Carbios. \u041f\u043b\u0430\u043d\u043e\u0432\u0435\u0442\u0435 \u043d\u0430 L\u2019Or\u00e9al \u0441\u0430 \u0434\u0430 \u043f\u0443\u0441\u043d\u0435 \u0432 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0441\u0442\u0432\u043e \u0431\u0443\u0442\u0438\u043b\u043a\u0438\u0442\u0435, \u0431\u0430\u0437\u0438\u0440\u0430\u043d\u0438 \u043d\u0430 \u0442\u0430\u0437\u0438 \u0431\u0435\u0437\u043f\u0440\u0435\u0446\u0435\u0434\u0435\u043d\u0442\u043d\u0430 \u0438\u043d\u043e\u0432\u0430\u0446\u0438\u044f, \u043f\u0440\u0435\u0437 2025 \u0433. Biotherm \u0449\u0435 \u0431\u044a\u0434\u0435 \u043f\u044a\u0440\u0432\u0430\u0442\u0430 \u043e\u0442 \u043c\u0430\u0440\u043a\u0438\u0442\u0435 \u0432 \u0413\u0440\u0443\u043f\u0430\u0442\u0430, \u043a\u043e\u044f\u0442\u043e \u0449\u0435 \u043f\u0443\u0441\u043d\u0435 \u0432 \u043f\u0440\u043e\u0434\u0430\u0436\u0431\u0430 \u043f\u0440\u043e\u0434\u0443\u043a\u0442 \u0432 \u0442\u0430\u0437\u0438 \u0431\u0443\u0442\u0438\u043b\u043a\u0430 \u043d\u0430 \u0431\u044a\u0434\u0435\u0449\u0435\u0442\u043e.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0422\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u044f\u0442\u0430, \u0441\u044a\u0437\u0434\u0430\u0434\u0435\u043d\u0430 \u043e\u0442 Carbios, \u043f\u0438\u043e\u043d\u0435\u0440 \u0432 \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0432\u0430\u043d\u0435\u0442\u043e \u043d\u0430 \u0431\u0438\u043e\u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0447\u043d\u0438 \u0440\u0435\u0448\u0435\u043d\u0438\u044f \u0437\u0430 \u0440\u0435\u0446\u0438\u043a\u043b\u0438\u0440\u0430\u043d\u0435 \u043d\u0430 PET* \u043f\u043b\u0430\u0441\u0442\u043c\u0430\u0441\u0438, \u043f\u0440\u043e\u043f\u0440\u0430\u0432\u044f \u043f\u044a\u0442\u044f \u043a\u044a\u043c \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0441\u0442\u0432\u043e\u0442\u043e \u043d\u0430 \u043d\u043e\u0432\u0438 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0438 \u043e\u0442 100% \u0440\u0435\u0446\u0438\u043a\u043b\u0438\u0440\u0430\u043d\u0438 \u043c\u0430\u0442\u0435\u0440\u0438\u0430\u043b\u0438, \u043f\u0440\u043e\u0438\u0437\u0432\u0435\u0434\u0435\u043d\u0438 \u043f\u043e \u0442\u043e\u0437\u0438 \u043d\u043e\u0432 \u0435\u043d\u0437\u0438\u043c\u0435\u043d \u043f\u0440\u043e\u0446\u0435\u0441. \u041f\u0440\u0435\u0434\u0438\u043c\u0441\u0442\u0432\u043e\u0442\u043e \u043c\u0443 \u0435, \u0447\u0435 \u0435 \u043f\u043e\u0434\u0445\u043e\u0434\u044f\u0449 \u0437\u0430 \u0432\u0441\u0438\u0447\u043a\u0438 \u0432\u0438\u0434\u043e\u0432\u0435 PET \u2013 \u043f\u0440\u043e\u0437\u0440\u0430\u0447\u0435\u043d, \u043e\u0446\u0432\u0435\u0442\u0435\u043d, \u043d\u0435\u043f\u0440\u043e\u0437\u0440\u0430\u0447\u0435\u043d \u0438 \u043c\u043d\u043e\u0433\u043e\u0441\u043b\u043e\u0435\u043d \u2013 \u0438 <strong>\u043f\u0440\u0430\u0432\u0438 \u0442\u0435\u0437\u0438 \u043f\u043b\u0430\u0441\u0442\u043c\u0430\u0441\u0438 \u0431\u0435\u0437\u043a\u0440\u0430\u0439\u043d\u043e \u0440\u0435\u0446\u0438\u043a\u043b\u0438\u0440\u0443\u0435\u043c\u0438<\/strong> \u0434\u043e \u043f\u044a\u0440\u0432\u043e\u043d\u0430\u0447\u0430\u043b\u043d\u043e\u0442\u043e \u0438\u043c \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u043e. PET \u043f\u043b\u0430\u0441\u0442\u043c\u0430\u0441\u0438\u0442\u0435, \u043a\u043e\u0438\u0442\u043e \u0438\u043d\u0430\u0447\u0435 \u0431\u0438\u0445\u0430 \u043e\u0442\u0438\u0448\u043b\u0438 \u200b\u200b\u043d\u0430 \u0431\u043e\u043a\u043b\u0443\u043a\u0430 \u0438\u043b\u0438 \u0431\u0438\u0445\u0430 \u0431\u0438\u043b\u0438 \u0438\u0437\u0433\u043e\u0440\u0435\u043d\u0438, \u0432\u0435\u0447\u0435 \u0449\u0435 \u043c\u043e\u0433\u0430\u0442 \u0434\u0430 \u0431\u044a\u0434\u0430\u0442 \u0432\u044a\u0440\u043d\u0430\u0442\u0438 \u0432 \u043d\u0435\u043f\u0440\u0435\u043a\u044a\u0441\u043d\u0430\u0442\u0430\u0442\u0430 \u043a\u0440\u044a\u0433\u043e\u0432\u0430 \u0441\u0438\u0441\u0442\u0435\u043c\u0430 \u0437\u0430 \u0440\u0435\u0446\u0438\u043a\u043b\u0438\u0440\u0430\u043d\u0435.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u041e\u0441\u0432\u0435\u043d \u0442\u043e\u0432\u0430 \u043f\u0440\u043e\u0446\u0435\u0441\u044a\u0442 \u043d\u0430 \u0435\u043d\u0437\u0438\u043c\u043d\u043e \u0440\u0435\u0446\u0438\u043a\u043b\u0438\u0440\u0430\u043d\u0435 \u043d\u0430 Carbios \u0440\u0430\u0431\u043e\u0442\u0438 \u043f\u0440\u0438 \u043e\u0431\u043b\u0435\u043a\u0447\u0435\u043d\u0438 \u0443\u0441\u043b\u043e\u0432\u0438\u044f, \u0442\u0430\u043a\u0430 \u0447\u0435 <strong>\u0442\u043e\u0439 \u0438\u043c\u0430 \u043f\u043e\u0442\u0435\u043d\u0446\u0438\u0430\u043b\u0430<\/strong><strong> \u0441\u044a\u0449\u043e \u0442\u0430\u043a\u0430 \u0434\u0430 \u043d\u0430\u043c\u0430\u043b\u0438 \u0432\u044a\u0433\u043b\u0435\u0440\u043e\u0434\u043d\u0438\u044f \u043e\u0442\u043f\u0435\u0447\u0430\u0442\u044a\u043a<\/strong> \u043f\u0440\u0438 \u0442\u0440\u0435\u0442\u0438\u0440\u0430\u043d\u0435 \u043d\u0430 \u043e\u0442\u043f\u0430\u0434\u044a\u0446\u0438 \u043e\u0442 PET \u043f\u043b\u0430\u0441\u0442\u043c\u0430\u0441\u0438 \u043a\u0430\u0442\u043e \u0441\u043f\u0435\u0441\u0442\u0438 30% \u043e\u0442 \u0435\u043c\u0438\u0441\u0438\u0438\u0442\u0435 \u043d\u0430 CO<sub>2<\/sub> \u0432 \u0441\u0440\u0430\u0432\u043d\u0435\u043d\u0438\u0435 \u0441 \u0442\u0435\u0437\u0438 \u043f\u0440\u0438 \u043a\u043e\u043d\u0432\u0435\u043d\u0446\u0438\u043e\u043d\u0430\u043b\u043d\u0430\u0442\u0430 \u043a\u043e\u043c\u0431\u0438\u043d\u0430\u0446\u0438\u044f \u043e\u0442 \u0438\u0437\u0433\u0430\u0440\u044f\u043d\u0435 \u0438 \u0434\u0435\u043f\u043e\u043d\u0438\u0440\u0430\u043d\u0435 \u043d\u0430 \u043e\u0442\u043f\u0430\u0434\u044a\u0446\u0438.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0416\u0430\u043a \u041f\u043b\u0435\u0439<\/strong><strong>, \u0434\u0438\u0440\u0435\u043a\u0442\u043e\u0440 \u0437\u0430 \u043e\u043f\u0430\u043a\u043e\u0432\u0430\u043d\u0435 \u0438 \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u0435<\/strong><strong> \u043d\u0430<\/strong><strong> L\u2019Or\u00e9al, \u043a\u0430\u0437\u0430:<\/strong> <em>\u201e\u0420\u0430\u0431\u043e\u0442\u0438\u043c \u0441 Carbios \u043e\u0442 2017 \u0433., \u0437\u0430 \u0434\u0430 \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0438\u043c \u0442\u0430\u0437\u0438 \u043f\u044a\u0440\u0432\u0430 \u0431\u0443\u0442\u0438\u043b\u043a\u0430, \u043d\u0430\u043f\u0440\u0430\u0432\u0435\u043d\u0430 \u043e\u0442 PET, \u043f\u043e\u043b\u0443\u0447\u0435\u043d\u0430 <\/em><em>\u0447\u0440\u0435\u0437<\/em><em> \u0435\u043d\u0437\u0438\u043c\u043d\u0430 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u044f \u0437\u0430 \u0440\u0435\u0446\u0438\u043a\u043b\u0438\u0440\u0430\u043d\u0435, \u0430\u043b\u0442\u0435\u0440\u043d\u0430\u0442\u0438\u0432\u0430 \u043d\u0430 \u043c\u0435\u0445\u0430\u043d\u0438\u0447\u043d\u043e\u0442\u043e \u0440\u0435\u0446\u0438\u043a\u043b\u0438\u0440\u0430\u043d\u0435. \u0418\u043c\u0430\u043c\u0435 \u0443\u0434\u043e\u0432\u043e\u043b\u0441\u0442\u0432\u0438\u0435\u0442\u043e \u0434\u043d\u0435\u0441<\/em><em> \u0434\u0430<\/em> <em>\u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u0438\u043c<\/em> <em>\u043f\u044a\u0440\u0432\u0438\u0442\u0435 \u0442\u0430\u043a\u0438\u0432\u0430<\/em><em> \u0431\u0443\u0442\u0438\u043b\u043a\u0438 \u0432 \u043f\u0438\u043b\u043e\u0442\u043d\u0430 \u0444\u0430\u0437\u0430 \u0438 \u0441\u043c\u0435 \u0449\u0430\u0441\u0442\u043b\u0438\u0432\u0438, \u0447\u0435<\/em><em> \u0438\u043c\u0430\u043c\u0435 \u0432\u044a\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442 <\/em><em>\u0434\u0430 \u0441\u044a\u0437\u0434\u0430\u0434\u0435\u043c \u043e\u043f\u0430\u043a\u043e\u0432\u043a\u0430\u0442\u0430 \u043d\u0430 \u0431\u044a\u0434\u0435\u0449\u0435\u0442\u043e \u0441 \u043d\u0430\u0448\u0438\u0442\u0435 \u043f\u0430\u0440\u0442\u043d\u044c\u043e\u0440\u0438. \u0422\u043e\u0432\u0430 \u0435 \u043e\u0431\u0435\u0449\u0430\u0432\u0430\u0449\u0430 \u0438\u043d\u043e\u0432\u0430\u0446\u0438\u044f \u0437\u0430 \u0438\u0434\u043d\u0438\u0442\u0435 \u0433\u043e\u0434\u0438\u043d\u0438, \u043a\u043e\u044f\u0442\u043e <\/em><em>\u0434\u043e\u043a\u0430\u0437\u0432\u0430<\/em><em> \u043d\u0430\u0448\u0438\u044f \u0430\u043d\u0433\u0430\u0436\u0438\u043c\u0435\u043d\u0442 \u0434\u0430 \u043f\u0440\u0435\u0434\u043b\u0430\u0433\u0430\u043c\u0435 \u043d\u0430 \u043f\u0430\u0437\u0430\u0440\u0430 \u043f\u043e-\u0435\u043a\u043e\u043b\u043e\u0433\u0438\u0447\u043d\u0438 \u043e\u043f\u0430\u043a\u043e\u0432\u043a\u0438 \u0438 \u043a\u043e\u044f\u0442\u043e \u0435 \u0447\u0430\u0441\u0442 \u043e\u0442 <\/em><em>\u043d\u0430\u0448\u0430\u0442\u0430 <\/em><em>\u0438\u043d\u0438\u0446\u0438\u0430\u0442\u0438\u0432\u0430 \u0437\u0430 \u0446\u0438\u0440\u043a\u0443\u043b\u044f\u0440\u043d\u043e\u0441\u0442, \u0437\u0430\u043f\u043e\u0447\u043d\u0430\u043b\u0430 \u043f\u0440\u0435\u0434\u0438 \u043f\u043e\u0432\u0435\u0447\u0435 \u043e\u0442 15 \u0433\u043e\u0434\u0438\u043d\u0438.<\/em><em>\u201c<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u041f\u0430\u0440\u0442\u043d\u044c\u043e\u0440\u0441\u0442\u0432\u043e\u0442\u043e \u043d\u0430 L\u2019Or\u00e9al \u0438 Carbios \u0434\u0430\u0442\u0438\u0440\u0430 \u043e\u0442 2017 \u0433. \u0441\u044a\u0441 \u0441\u044a\u0437\u0434\u0430\u0432\u0430\u043d\u0435\u0442\u043e \u043d\u0430 \u043a\u043e\u043d\u0441\u043e\u0440\u0446\u0438\u0443\u043c \u043c\u0435\u0436\u0434\u0443 \u0442\u044f\u0445, \u043a\u044a\u043c \u043a\u043e\u0439\u0442\u043e \u043f\u043e-\u043a\u044a\u0441\u043d\u043e \u0441\u0435 \u043f\u0440\u0438\u0441\u044a\u0435\u0434\u0438\u043d\u044f\u0432\u0430\u0442 Nestl\u00e9 Waters, PepsiCo \u0438 Suntory Beverage &amp; Food Europe. \u041c\u0438\u0441\u0438\u044f\u0442\u0430 \u043d\u0430 \u043a\u043e\u043d\u0441\u043e\u0440\u0446\u0438\u0443\u043c\u0430 \u0435 \u0434\u0430 \u043f\u043e\u0434\u043a\u0440\u0435\u043f\u044f \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0432\u0430\u043d\u0435\u0442\u043e \u043d\u0430 \u0438\u043d\u043e\u0432\u0430\u0442\u0438\u0432\u043d\u0438 \u0440\u0435\u0448\u0435\u043d\u0438\u044f \u0437\u0430 \u0440\u0435\u0446\u0438\u043a\u043b\u0438\u0440\u0430\u043d\u0435 \u043d\u0430 \u043f\u043b\u0430\u0441\u0442\u043c\u0430\u0441\u0438 \u0438 \u0434\u0430 \u0440\u0430\u0431\u043e\u0442\u0438 \u0437\u0430\u0435\u0434\u043d\u043e \u0437\u0430 \u0438\u043d\u0434\u0443\u0441\u0442\u0440\u0438\u0430\u043b\u0438\u0437\u0438\u0440\u0430\u043d\u0435 \u043d\u0430 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u044f\u0442\u0430. \u041f\u0440\u0435\u0437 2019 \u0433. L\u2019Or\u00e9al \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0440\u0430 \u0432 Carbios \u0447\u0440\u0435\u0437 \u0441\u0432\u043e\u044f \u0444\u043e\u043d\u0434 \u0437\u0430 \u0440\u0438\u0441\u043a\u043e\u0432 \u043a\u0430\u043f\u0438\u0442\u0430\u043b BOLD \u2013 Business&nbsp;Opportunities&nbsp;for&nbsp;L\u2019Or\u00e9al&nbsp;Development (\u0411\u0438\u0437\u043d\u0435\u0441 \u0432\u044a\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438 \u0437\u0430 \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u0435 \u043d\u0430 L\u2019Or\u00e9al).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0422\u043e\u0432\u0430 \u0438\u043d\u043e\u0432\u0430\u0442\u0438\u0432\u043d\u043e \u043f\u0430\u0440\u0442\u043d\u044c\u043e\u0440\u0441\u0442\u0432\u043e \u0437\u0430 \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0432\u0430\u043d\u0435 \u043d\u0430 \u0431\u0443\u0442\u0438\u043b\u043a\u0430\u0442\u0430 \u043d\u0430 \u0431\u044a\u0434\u0435\u0449\u0435\u0442\u043e \u043a\u043e\u0440\u0435\u0441\u043f\u043e\u043d\u0434\u0438\u0440\u0430 \u0438\u0437\u0446\u044f\u043b\u043e \u0441 \u201eL&#8217;Or\u00e9al \u0437\u0430 \u0431\u044a\u0434\u0435\u0449\u0435\u0442\u043e\u201c, \u043d\u043e\u0432\u0430\u0442\u0430 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u0430 \u0437\u0430 \u0443\u0441\u0442\u043e\u0439\u0447\u0438\u0432\u043e \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u0435 \u043d\u0430 \u0413\u0440\u0443\u043f\u0430\u0442\u0430 \u0434\u043e 2030 \u0433. \u0421 \u043d\u0435\u044f L&#8217;Or\u00e9al \u043d\u0430\u043f\u0440\u0430\u0432\u0438 \u043f\u043e-\u043d\u0430\u0442\u0430\u0442\u044a\u0448\u043d\u0430 \u0441\u0442\u044a\u043f\u043a\u0430 \u043a\u044a\u043c \u0444\u0443\u043d\u0434\u0430\u043c\u0435\u043d\u0442\u0430\u043b\u043d\u0430\u0442\u0430 \u0442\u0440\u0430\u043d\u0441\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044f \u043d\u0430 \u0441\u0432\u043e\u044f \u0431\u0438\u0437\u043d\u0435\u0441 \u0438 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\u0440\u0435\u0446\u0438\u043a\u043b\u0438\u0440\u0443\u0435\u043c\u0438 \u0438\u043b\u0438 \u043a\u043e\u043c\u043f\u043e\u0441\u0442\u0438\u0440\u0443\u0435\u043c\u0438;<\/li><li>\u0434\u043e 2030 \u0433. 100% \u043e\u0442 \u043f\u043b\u0430\u0441\u0442\u043c\u0430\u0441\u043e\u0432\u0438\u0442\u0435 \u043e\u043f\u0430\u043a\u043e\u0432\u043a\u0438 \u0449\u0435 \u0431\u044a\u0434\u0430\u0442 \u043f\u043e\u043b\u0443\u0447\u0435\u043d\u0438 \u043e\u0442 \u0440\u0435\u0446\u0438\u043a\u043b\u0438\u0440\u0430\u043d\u0438 \u043c\u0430\u0442\u0435\u0440\u0438\u0430\u043b\u0438 \u0438\u043b\u0438 \u0431\u0438\u043e\u0438\u0437\u0442\u043e\u0447\u043d\u0438\u0446\u0438 \u0438 \u0413\u0440\u0443\u043f\u0430\u0442\u0430 \u0432\u0435\u0447\u0435 \u043d\u044f\u043c\u0430 \u0434\u0430 \u0438\u0437\u043f\u043e\u043b\u0437\u0432\u0430 \u043d\u0435\u043e\u0431\u0440\u0430\u0431\u043e\u0442\u0435\u043d\u0438 \u043f\u043b\u0430\u0441\u0442\u043c\u0430\u0441\u0438 \u043e\u0442 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\u0441 \u0440\u0435\u0434\u0438\u0446\u0430 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u0441\u043a\u0438 \u043f\u0430\u0440\u0442\u043d\u044c\u043e\u0440\u0438, \u0441 \u043a\u043e\u0435\u0442\u043e \u0441\u0438 \u043e\u0441\u0438\u0433\u0443\u0440\u044f\u0432\u0430 \u0434\u043e\u0441\u0442\u044a\u043f \u0434\u043e \u043d\u0430\u0439-\u0434\u043e\u0431\u0440\u0438\u0442\u0435 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0438. \u041e\u0441\u0432\u0435\u043d Carbios, L&#8217;Or\u00e9al \u0441\u0438 \u0441\u044a\u0442\u0440\u0443\u0434\u043d\u0438\u0447\u0438 \u0438 \u0441 <strong>Alb\u00e9a<\/strong>, \u0433\u043b\u043e\u0431\u0430\u043b\u043d\u0438\u044f \u043b\u0438\u0434\u0435\u0440 \u0432 \u043e\u043f\u0430\u043a\u043e\u0432\u043a\u0438\u0442\u0435 \u0437\u0430 \u0438\u043d\u0434\u0443\u0441\u0442\u0440\u0438\u044f\u0442\u0430 \u0437\u0430 \u043a\u0440\u0430\u0441\u043e\u0442\u0430, \u0441 \u043a\u043e\u0433\u043e\u0442\u043e \u0413\u0440\u0443\u043f\u0430\u0442\u0430 \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0438 \u043f\u044a\u0440\u0432\u0430\u0442\u0430 \u043a\u043e\u0437\u043c\u0435\u0442\u0438\u0447\u043d\u0430 \u043e\u043f\u0430\u043a\u043e\u0432\u043a\u0430 \u043e\u0442 \u0442\u0438\u043f\u0430 \u0442\u0443\u0431\u0430 \u0441 FSC \u0441\u0435\u0440\u0442\u0438\u0444\u0438\u043a\u0430\u0446\u0438\u044f \u043f\u0440\u0435\u0437 2019 \u0433., \u0441 <strong>Purecycle<\/strong> \u0437\u0430 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0441\u0442\u0432\u043e \u043d\u0430 \u043f\u043e\u043b\u0438\u043f\u0440\u043e\u043f\u0438\u043b\u0435\u043d, \u0440\u0435\u0446\u0438\u043a\u043b\u0438\u0440\u0430\u043d \u043e\u0442 \u0441\u043e\u043b\u0432\u043e\u043b\u0438\u0437\u0430 (PP), \u0438 \u0441 <strong>LanzaTech \u0438 Total<\/strong>, \u0441 \u043a\u043e\u0438\u0442\u043e \u043f\u0440\u0435\u0437 \u043e\u043a\u0442\u043e\u043c\u0432\u0440\u0438 2020 \u0433. L&#8217;Or\u00e9al \u043e\u0431\u044f\u0432\u0438 \u043f\u044a\u0440\u0432\u043e\u0442\u043e \u0432 \u0441\u0432\u0435\u0442\u0430 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0441\u0442\u0432\u043e \u043d\u0430 \u043a\u043e\u0437\u043c\u0435\u0442\u0438\u0447\u043d\u0430 \u0431\u0443\u0442\u0438\u043b\u043a\u0430 \u043e\u0442 \u043f\u043e\u043b\u0438\u0435\u0442\u0438\u043b\u0435\u043d (PE), \u043f\u0440\u043e\u0438\u0437\u0432\u0435\u0434\u0435\u043d\u0430 \u043e\u0442 \u0440\u0435\u0446\u0438\u043a\u043b\u0438\u0440\u0430\u043d\u0438 \u043f\u0440\u043e\u043c\u0438\u0448\u043b\u0435\u043d\u0438 \u0432\u044a\u0433\u043b\u0435\u0440\u043e\u0434\u043d\u0438 \u0435\u043c\u0438\u0441\u0438\u0438.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>*PET<\/strong>: PET (\u043f\u043e\u043b\u0438\u0435\u0442\u0438\u043b\u0435\u043d \u0442\u0435\u0440\u0435\u0444\u0442\u0430\u043b\u0430\u0442) \u043f\u043b\u0430\u0441\u0442\u043c\u0430\u0441\u0430\u0442\u0430 \u0435 \u043d\u0430\u0439-\u0447\u0435\u0441\u0442\u043e \u0440\u0435\u0446\u0438\u043a\u043b\u0438\u0440\u0430\u043d\u0430\u0442\u0430 \u043f\u043b\u0430\u0441\u0442\u043c\u0430\u0441\u0430.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>\u0417\u0430 L\u2019Or<\/em><\/strong><strong><em>\u00e9<\/em><\/strong><strong><em>al<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>L\u2019Or<\/em><em>\u00e9<\/em><em>al \u0435 \u043f\u043e\u0441\u0432\u0435\u0442\u0435\u043d\u0430 \u043d\u0430 \u043a\u0440\u0430\u0441\u043e\u0442\u0430\u0442\u0430 \u043f\u043e\u0432\u0435\u0447\u0435 \u043e\u0442 100 \u0433\u043e\u0434\u0438\u043d\u0438. \u0421 \u0443\u043d\u0438\u043a\u0430\u043b\u043d\u043e \u043f\u043e\u0440\u0442\u0444\u043e\u043b\u0438\u043e \u043e\u0442 35 \u043c\u0435\u0436\u0434\u0443\u043d\u0430\u0440\u043e\u0434\u043d\u0438, \u0440\u0430\u0437\u043d\u043e\u043e\u0431\u0440\u0430\u0437\u043d\u0438 \u0438 \u0434\u043e\u043f\u044a\u043b\u0432\u0430\u0449\u0438 \u0441\u0435 \u043c\u0430\u0440\u043a\u0438, \u0413\u0440\u0443\u043f\u0430\u0442\u0430 \u0433\u0435\u043d\u0435\u0440\u0438\u0440\u0430 \u043f\u0440\u043e\u0434\u0430\u0436\u0431\u0438 \u0432 \u0440\u0430\u0437\u043c\u0435\u0440 \u043d\u0430 27.99 \u043c\u0438\u043b\u0438\u0430\u0440\u0434\u0430 \u0435\u0432\u0440\u043e \u0437\u0430 2020 \u0433., \u043a\u0430\u0442\u043e \u0437\u0430 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f\u0442\u0430 \u0440\u0430\u0431\u043e\u0442\u044f\u0442 85 400 \u0434\u0443\u0448\u0438 \u0432 \u0446\u0435\u043b\u0438\u044f \u0441\u0432\u044f\u0442. \u041a\u0430\u0442\u043e \u0432\u043e\u0434\u0435\u0449\u0430 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f \u0437\u0430 \u043a\u0440\u0430\u0441\u043e\u0442\u0430 L\u2019Or<\/em><em>\u00e9<\/em><em>al \u043f\u0440\u0438\u0441\u044a\u0441\u0442\u0432\u0430 \u0432\u044a\u0432 \u0432\u0441\u0438\u0447\u043a\u0438 \u0434\u0438\u0441\u0442\u0440\u0438\u0431\u0443\u0442\u043e\u0440\u0441\u043a\u0438 \u043c\u0440\u0435\u0436\u0438: \u043c\u0430\u0441\u043e\u0432\u0438\u044f \u043f\u0430\u0437\u0430\u0440, \u0443\u043d\u0438\u0432\u0435\u0440\u0441\u0430\u043b\u043d\u0438 \u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0438, \u0430\u043f\u0442\u0435\u043a\u0438 \u0438 \u0434\u0440\u043e\u0433\u0435\u0440\u0438\u0438, \u0444\u0440\u0438\u0437\u044c\u043e\u0440\u0441\u043a\u0438 \u0441\u0430\u043b\u043e\u043d\u0438, \u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0438 \u043d\u0430 \u043b\u0435\u0442\u0438\u0449\u0430\u0442\u0430, \u0442\u044a\u0440\u0433\u043e\u0432\u0438\u044f \u043d\u0430 \u0434\u0440\u0435\u0431\u043d\u043e \u0438 \u043e\u043d\u043b\u0430\u0439\u043d.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u0418\u0437\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u0442\u0435\u043b\u0441\u043a\u0430\u0442\u0430 \u0440\u0430\u0431\u043e\u0442\u0430 \u0438 \u0438\u043d\u043e\u0432\u0430\u0446\u0438\u0438\u0442\u0435, \u043a\u0430\u043a\u0442\u043e \u0438 \u0432\u0441\u0435\u043e\u0442\u0434\u0430\u0439\u043d\u0438\u044f\u0442 \u0438\u0437\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u0442\u0435\u043b\u0441\u043a\u0438 \u0435\u043a\u0438\u043f \u043e\u0442 4 000 \u0434\u0443\u0448\u0438, \u0441\u0430 \u0432 \u044f\u0434\u0440\u043e\u0442\u043e \u043d\u0430 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044f\u0442\u0430 \u043d\u0430 L\u2019Or<\/em><em>\u00e9<\/em><em>al, \u0447\u0438\u044f\u0442\u043e \u0446\u0435\u043b \u0435 \u0434\u0430 \u043e\u0442\u0433\u043e\u0432\u043e\u0440\u044f \u043d\u0430 \u0436\u0435\u043b\u0430\u043d\u0438\u0435\u0442\u043e \u0437\u0430 \u043a\u0440\u0430\u0441\u043e\u0442\u0430 \u043f\u043e \u0446\u0435\u043b\u0438\u044f \u0441\u0432\u044f\u0442. L\u2019Or\u00e9al \u0441\u0438 \u043f\u043e\u0441\u0442\u0430\u0432\u044f \u0430\u043c\u0431\u0438\u0446\u0438\u043e\u0437\u043d\u0438 \u0446\u0435\u043b\u0438 \u0437\u0430 \u0443\u0441\u0442\u043e\u0439\u0447\u0438\u0432\u043e \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u0435 \u0432 \u0446\u044f\u043b\u0430\u0442\u0430 \u0433\u0440\u0443\u043f\u0430 \u0434\u043e 2030 \u0433. \u0438 \u0434\u0430 \u0434\u043e\u043f\u0440\u0438\u043d\u0435\u0441\u0435 \u0441\u044a\u0441 \u0441\u0432\u043e\u044f\u0442\u0430 \u0434\u0435\u0439\u043d\u043e\u0441\u0442 \u0437\u0430 \u043f\u043e-\u043f\u0440\u0438\u043e\u0431\u0449\u0430\u0432\u0430\u0449\u043e \u0438 \u0443\u0441\u0442\u043e\u0439\u0447\u0438\u0432\u043e \u043e\u0431\u0449\u0435\u0441\u0442\u0432\u043e.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u041e\u0449\u0435 \u043f\u043e\u0434\u0440\u043e\u0431\u043d\u043e\u0441\u0442\u0438 \u043d\u0430: <\/em><a href=\"http:\/\/mediaroom.loreal.com\/en\/\"><em>http:\/\/mediaroom.loreal.com\/en\/<\/em><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0413\u043b\u043e\u0431\u0430\u043b\u043d\u0438\u044f\u0442 \u043a\u043e\u0437\u043c\u0435\u0442\u0438\u0447\u0435\u043d \u043b\u0438\u0434\u0435\u0440 L\u2019Or\u00e9al \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u0438 \u043f\u044a\u0440\u0432\u0430\u0442\u0430 \u0432 \u0441\u0432\u0435\u0442\u0430 \u043a\u043e\u0437\u043c\u0435\u0442\u0438\u0447\u043d\u0430 \u0431\u0443\u0442\u0438\u043b\u043a\u0430, \u0438\u0437\u0440\u0430\u0431\u043e\u0442\u0435\u043d\u0430 \u043e\u0442 \u0431\u0435\u0437\u043a\u0440\u0430\u0439\u043d\u043e \u0440\u0435\u0446\u0438\u043a\u043b\u0438\u0440\u0443\u0435\u043c\u0430 \u043f\u043b\u0430\u0441\u0442\u043c\u0430\u0441\u0430.<\/p>\n","protected":false},"author":1,"featured_media":4526,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[8,17,15],"tags":[],"class_list":["post-4525","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty","category-business","category-pr-zone"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"\u0413\u043b\u043e\u0431\u0430\u043b\u043d\u0438\u044f\u0442 \u043a\u043e\u0437\u043c\u0435\u0442\u0438\u0447\u0435\u043d \u043b\u0438\u0434\u0435\u0440 L\u2019Or\u00e9al \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u0438 \u043f\u044a\u0440\u0432\u0430\u0442\u0430 \u0432 \u0441\u0432\u0435\u0442\u0430 \u043a\u043e\u0437\u043c\u0435\u0442\u0438\u0447\u043d\u0430 \u0431\u0443\u0442\u0438\u043b\u043a\u0430, \u0438\u0437\u0440\u0430\u0431\u043e\u0442\u0435\u043d\u0430 \u043e\u0442 \u0431\u0435\u0437\u043a\u0440\u0430\u0439\u043d\u043e \u0440\u0435\u0446\u0438\u043a\u043b\u0438\u0440\u0443\u0435\u043c\u0430 \u043f\u043b\u0430\u0441\u0442\u043c\u0430\u0441\u0430. \u0423\u043d\u0438\u043a\u0430\u043b\u043d\u0430\u0442\u0430 \u043e\u043f\u0430\u043a\u043e\u0432\u043a\u0430 \u0435 \u043d\u0430\u043f\u0440\u0430\u0432\u0435\u043d\u0430 \u0441 \u043f\u043e\u043c\u043e\u0449\u0442\u0430 \u043d\u0430 \u0440\u0435\u0432\u043e\u043b\u044e\u0446\u0438\u043e\u043d\u043d\u0430 \u0435\u043d\u0437\u0438\u043c\u043d\u0430 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u044f \u0437\u0430 \u0440\u0435\u0446\u0438\u043a\u043b\u0438\u0440\u0430\u043d\u0435 \u043d\u0430 \u0438\u043d\u043e\u0432\u0430\u0442\u0438\u0432\u043d\u0430\u0442\u0430 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f Carbios. \u041f\u043b\u0430\u043d\u043e\u0432\u0435\u0442\u0435 \u043d\u0430 L\u2019Or\u00e9al \u0441\u0430 \u0434\u0430 \u043f\u0443\u0441\u043d\u0435 \u0432 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0441\u0442\u0432\u043e \u0431\u0443\u0442\u0438\u043b\u043a\u0438\u0442\u0435, \u0431\u0430\u0437\u0438\u0440\u0430\u043d\u0438 \u043d\u0430 \u0442\u0430\u0437\u0438 \u0431\u0435\u0437\u043f\u0440\u0435\u0446\u0435\u0434\u0435\u043d\u0442\u043d\u0430 \u0438\u043d\u043e\u0432\u0430\u0446\u0438\u044f, \u043f\u0440\u0435\u0437 2025 \u0433. 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